Beyond the Card: The Hidden Revenue Leaks in D2C Payments
Where conversions don’t end at checkout. And why most brands are losing revenue without realizing it.
Built from real transaction insights across India’s fastest-growing D2C brands.
Free report. No fluff. Only actionable insights.
Free report. No fluff. Only actionable insights.
Beyond the Cart: What’s Next in D2C Payments (2026)
India’s D2C market is booming but profits are getting squeezed at checkout.
Discover what’s really happening behind payments, and how leading brands are fixing it.
From failed payments to rising COD losses, the real challenge isn’t growth — it’s efficiency.
Used by leading D2C and enterprise brands to improve payment performance
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market in 2026
without visibility
return undelivered
payment reconciliation
Growth is rising. So are hidden payment problems.
Most D2C brands are scaling fast but behind the scenes, payments are becoming a major bottleneck.
Customers expect fast, smooth checkout.
But brands are dealing with failed transactions, delayed confirmations, and rising return rates.
And the worst part?
These problems are often invisible until revenue is already lost.
Key Challenges
Payments That “Disappear”
Customers pay. Money gets deducted. But the system doesn’t confirm it.
Result: Lost orders or unhappy customers
The COD Trap
Cash-on-delivery drives orders — but also returns.
Up to 35% orders come back, increasing logistics cost
Shift in Payment Behaviour
UPI, BNPL, EMI are changing how customers pay.
Brands struggle to keep up with this shift
Manual Operations Overload
Finance and ops teams spend hours fixing payment issues.
Slower refunds, poor customer experience
Key Challenges
Why D2C Brands Lose Revenue
After Checkout
You’ve already won the customer. But the payment experience decides if you actually win the revenue.
This report helps you:
Hidden Drop-offs
Customers abandon even after reaching payment stage.
Payment Failures
Failed transactions directly impact revenue and trust.
Limited Payment Experience
Not offering the right options leads to lost conversions.
What’s Inside the Report
A practical breakdown of what’s really happening in D2C payments today.
Don’t Let Payments Kill Your Growth
The best D2C brands are already optimizing beyond checkout. This report shows you how.
What’s Inside the Report
A practical breakdown of what’s really happening in D2C payments today.
- Where brands lose customers during checkout
- How UPI, cards, and alternatives are evolving
- The real cost of failed transactions
- What top D2C brands are doing differently
- Simple fixes that improve conversion rates
Insights backed by real transaction data and industry trends.
What are leading D2C brands doing differently?
Top-performing brands are not just focusing on acquiring customers.
They are fixing the payment layer to improve:
- • Conversion rates
- • Cash flow
- • Operational efficiency
They treat payments not as a backend process but as a growth driver.
What you’ll learn in this report
How payment failures silently impact revenue
Why COD is costing more than you think
The real shift in customer payment behaviour (UPI, BNPL, EMI)
How brands are reducing returns by 20–40%
Ways to improve checkout conversion without increasing CAC
Tools and strategies for faster reconciliation and refunds
Real-world insights from high-scale payment environments
Why this report matters for your business
If you’re leading a D2C brand, payments directly impact your bottom line.
This report helps you:
- • Reduce revenue leakage
- • Improve checkout success rates
- • Lower operational costs
- • Deliver better customer experience
Why this report matters for your business
If you’re leading a D2C brand, payments directly impact your bottom line.
This report helps you:
Reduce revenue leakage
Improve checkout success rates
Lower operational costs
Deliver better customer experience
Real insight from high-scale payment environments
In high-traffic environments like airports and large retail networks:
Payment volumes spike 2–3x in minutes
Success rates fluctuate due to system load
Reconciliation becomes complex
Brands that implemented unified payment systems saw:
Faster checkout
Higher digital adoption (up to 80%+)
Better visibility and control
Don’t let payments
decide your profitability
As D2C scales in 2026, the winners will be the brands that fix their payment experience.
Get the insights you need to stay ahead.
Payments That “Disappear”
Customers pay. Money gets deducted. But the system doesn’t confirm it.
Result: Lost orders or unhappy customers
The COD Trap
Cash-on-delivery drives orders — but also returns.
Result: Up to 35% orders come back, increasing logistics cost
Shift in Payment Behaviour
UPI, BNPL, EMI are changing how customers pay.
Result: Brands struggle to keep up with this shift
Manual Operations Overload
Finance and ops teams spend hours fixing payment issues.
Result: Slower refunds, poor customer experience