India’s D2C ecosystem is projected to reach a staggering $140B by 2026 , yet behind this growth lies a hidden threat to brand profitability. Our latest report, “Beyond the Cart,” reveals why payments are no longer just a checkout step, but a make-or-break factor for survival in a high-scale market. We explore the “silent failure” zones where hundreds of millions of digital transactions go missing , the staggering 35% return rate associated with the “Cash-on-Delivery Trap” , and why even a 2-hour outage can plummet success rates to 50%. From the shift in how consumers pay to the five strategic expectations brands now have for their partners , this report provides the data-driven roadmap required to protect your margins and optimize for the next era of commerce
