Definition:
An Offer Engine is a system that dynamically applies discounts, cashback, or promotional offers at checkout. It helps merchants personalize offers for customers based on card, bank, or platform-level rules.
How Offer Engine Works:
- Customer adds items to cart and proceeds to checkout.
- The offer engine evaluates applicable offers based on card type, bank, or promotions.
- Discounts or cashback are applied automatically.
- Merchant receives analytics on usage and performance of offers.
Benefits:
- Improves conversion rates by showing relevant offers.
- Simplifies checkout experience for customers.
- Enables banks and merchants to target promotions effectively.
FAQs:
What is an Offer Engine?
A system that applies discounts, cashback, or promotional offers dynamically at checkout.
How does an offer engine work?
It evaluates the customer’s cart, card type, or bank rules and applies the best available discount automatically.
Why is an offer engine important for online businesses?
Helps increase conversion rates, customer engagement, and sales by showing relevant offers at checkout.
Can offer engines work with bank cards and promotions?
es, they can apply card-level, bank-level, or platform-level offers securely.
Is using an offer engine safe?
Yes, all transactions are encrypted and follow PCI DSS compliance standards.