Definition:
WhatsApp Commerce enables businesses to sell products directly to customers via WhatsApp. Brands can showcase catalogs, send payment links, and complete transactions without leaving the app.
How WhatsApp Commerce Works:
- Brands create a product catalog on WhatsApp Business.
- Customers browse products and place orders via chat.
- Payment links or UPI/payment gateway integrations enable checkout.
- Orders are confirmed, and businesses track payments and fulfillment.
Benefits:
- Direct sales through a familiar messaging platform.
- Simplified payment experience using links or integrated gateways.
- High engagement and personalized customer interaction.
FAQ
What is WhatsApp Commerce?
Selling products and accepting payments directly through WhatsApp.
How do brands sell on WhatsApp?
By creating catalogs and sharing payment links or integrating payment gateways.
Is WhatsApp Commerce safe for payments?
Yes, payments are encrypted and processed via secure PSPs or UPI.
Can small businesses use WhatsApp Commerce in India?
Yes, it is widely used by SMEs for ecommerce and customer engagement.
What payment methods are supported in WhatsApp Commerce?
UPI, wallets, credit/debit cards via integrated gateways.