How India Pays(FY 2025-26)

How India Pays 2025
Choice is the New Currency
India’s payment ecosystem in 2025 is no longer driven by one dominant mode. It is shaped by convenience, affordability, rewards, and intent.
Based on transaction insights from 20,000+ merchants across industries, How India Pays 2025 reveals how consumers are choosing different payment methods across sectors, seasons, and purchase moments.
Inside the report:

  • UPI’s rise into higher-value transactions
  • Cards gaining momentum in premium retail spends
  • EMIs powering affordability-led purchases
  • Net Banking’s selective comeback
  • Wallets & vouchers enabling tactical use cases

From Education to Retail, Healthcare to E-commerce, discover how India’s payment behaviour is evolving.
India isn’t just paying digitally anymore. India is paying smarter.

Phi Report

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