How India Pays
As a provider of enterprise digital payment solutions, Phi Commerce presents How India Pays—a comprehensive sector-wise view of India’s evolving payment preferences.
“How India Pays” dives deep into the payment habits shaping India’s economy across seven key sectors such as education, e-commerce, healthcare and food services.
Based on real-world transaction data from 20,000+ merchants, it reveals how UPI has become embedded in daily consumer behavior, how EMIs are reshaping affordability and how businesses are adapting their payment strategies to match shifting consumer habits and preferences.
The report covers:
- What’s driving these changes?
- What’s influencing how and why people pay the way they do?
- Where is the next big shift likely to happen?
The report also offers directional insight into what’s next, highlighting the rising demand for flexible payment options and signaling a shift towards deeper digital integration across sectors.
